Art Direction: With many images of these great figures already mass produced, it was a high priority of the client to not infringe on copyrights. Heavily researching and compiling images, I was able to sketch concepts approved by the Wright Museum. The final concepts chosen were the Tuskegee Airmen as well as MLK delivering his speech from an uncommon perspective.
Branding and Design: Illustrating within the confines of Lamar and the Wright Museum, delivering fully conceptualized designs. Maintaining the principals of print design on a HUGE scale as well as respectfully displaying Detroit's history for the country to view.
Custom Illustration: Hours of hand drawn to digital illustration done on a scale large enough to print on a billboard. Working with my team to achieve a brilliant composition that would then be approved by the client.
Trust the Process
As I began sketching out multiple thumbnail designs, then moved on to digital renderings. For inspiration, our team looked through many historical images, settling on creating original representations of the Tuskegee Airmen and Martin Luther King Jr. Mock-ups of the billboards were then presented to The Wright Museum and approved.
Campaign Launch
My team and I worked on behalf of The Wright Museum to secure billboard placement across the State of Michigan. The first digital billboards went up in mid-January and will be on display in different regions throughout Michigan. Multiple standard billboards are to follow in February.The campaign is expected to have over 5 million impressions once completed.
The two "mini" versions of the actual billboards are shown above. Lamar was kind enough to present the two trophy billboards as a thank you for the work done with them. If you were ever driving on I-75 S, you might have seen the actual billboard display.
Art Direction: With many images of these great figures already mass produced, it was a high priority of the client to not infringe on copyrights. Heavily researching and compiling images, I was able to sketch concepts approved by the Wright Museum. The final concepts chosen were the Tuskegee Airmen as well as MLK delivering his speech from an uncommon perspective.
Branding and Design: Illustrating within the confines of Lamar and the Wright Museum, delivering fully conceptualized designs. Maintaining the principals of print design on a HUGE scale as well as respectfully displaying Detroit's history for the country to view.
Custom Illustration: Hours of hand drawn to digital illustration done on a scale large enough to print on a billboard. Working with my team to achieve a brilliant composition that would then be approved by the client.
Trust the Process
As I began sketching out multiple thumbnail designs, then moved on to digital renderings. For inspiration, our team looked through many historical images, settling on creating original representations of the Tuskegee Airmen and Martin Luther King Jr. Mock-ups of the billboards were then presented to The Wright Museum and approved.
Campaign Launch
My team and I worked on behalf of The Wright Museum to secure billboard placement across the State of Michigan. The first digital billboards went up in mid-January and will be on display in different regions throughout Michigan. Multiple standard billboards are to follow in February.The campaign is expected to have over 5 million impressions once completed.
The two "mini" versions of the actual billboards are shown above. Lamar was kind enough to present the two trophy billboards as a thank you for the work done with them. If you were ever driving on I-75 S, you might have seen the actual billboard display.