Art Direction: Create and animate kinetic typography to segments of the commercial for bold CTAs and dynamic visuals.
Video Editing: Organize and cut all footage for story telling. Working within MANY brand guidelines to maintain cohesive branding.
Video Production: Apply Voice Over work, copy-written music, and sound effects to timeline of visuals.
Video Rendering: Export and apply final touches for delivery of final product.
Tasked with organizing the raw footage, hiring talent to record the video voice-overs, editing the videos, and creating motion graphics and special effects. With the New Bright team, we determined the overall structure and template of each short video. Each vehicle that was shot needed its own video in order to be featured on sales websites such as Amazon, Target, and Walmart.
Video timelines together, added intro and outro sections, created and edited all graphics, cut the music, color-corrected, wrote the video scripts and recorded all voice-overs were all pieced together by myself and a team. These fun, high-energy scripts were designed with lifestyle in mind; showing the diverse ways in which the RC cars can be used.
Total of 3 short commercials were the product of my time on this project.
Art Direction: Create and animate kinetic typography to segments of the commercial for bold CTAs and dynamic visuals.
Video Editing: Organize and cut all footage for story telling. Working within MANY brand guidelines to maintain cohesive branding.
Video Production: Apply Voice Over work, copy-written music, and sound effects to timeline of visuals.
Video Rendering: Export and apply final touches for delivery of final product.
Tasked with organizing the raw footage, hiring talent to record the video voice-overs, editing the videos, and creating motion graphics and special effects. With the New Bright team, we determined the overall structure and template of each short video. Each vehicle that was shot needed its own video in order to be featured on sales websites such as Amazon, Target, and Walmart.
Video timelines together, added intro and outro sections, created and edited all graphics, cut the music, color-corrected, wrote the video scripts and recorded all voice-overs were all pieced together by myself and a team. These fun, high-energy scripts were designed with lifestyle in mind; showing the diverse ways in which the RC cars can be used.
Total of 3 short commercials were the product of my time on this project.